What makes you stand out from the other real estate agents in this market? What brings in new clients and returning customers? If you’re wanting a new idea to jazz up your existing marketing plan – here’s a list of creative marketing ideas that also cost little to prepare and implement!
1. Floor Plan
If you already have a floor plan available, why not share the general plan as part of you home’s marketing resources? It gives the potential buyer another visual representation of the layout of the home and may encourage them to request a showing.
Drawing a floor plan does not have to be an arduous task either! There are a number of tools online and on smartphones, to help you draw your floor plan. A clean, as close to scale as possible drawing, can give your listing that extra umph that attracts buyers (but also impresses clients).
- AutoDesk Homestyler: http://www.homestyler.com/designer – is a FREE desktop program for designing 2D and 3D floor plan designs.
- RoomSketcher: http://planner.roomsketcher.com/ – another FREE desktop program for 2D projects.
- RoomScan: https://itunes.apple.com/us/app/roomscan-app-that-draws-floor/id571436618?mt=8 – App for Apple users, both a free and pro version exists. It creates a floor plan and all you have to do is tap your phone against the walls in a room!
- MagicPlan: http://www.sensopia.com/english/index.html – this app is available on ALL smartphones through the Apple Store and Google Play. It draws a floor plan based on photos you take of the room.
- Floorplans Classic or Pro: http://www.greenteaapps.com/floorplans-classic/ – this app gets raving reviews but unfortunately is only available for Apple Store users, and is optimized specifically for the ipad.
2. Provide Utility Bills or Estimates
You may not want to show a potential buyer the exact copy of a bill for the home (as you don’t want personal information to be stolen).
But, gathering a few bills from the owner to create an estimated utility cost is another great additional resource when marketing a property. Savvy buyers will have questions about efficiency and utility costs – having something already prepared shows that you’re knowledgeable and open about discussing the property in an objective manner.
3. List of Service Providers
A potential buyer may be curious about whether or not they have options when it comes to service providers. Rector Hayden has a downloadable/printable card that shows the current service providers in the main areas of Central KY! Click on a City’s Board and look for the blue & white card! http://www.pinterest.com/rectorhayden/
4. A Personal List of What the Seller Loves about Their Home and Their Town
In this day and age – everyone has an opinion and loves to be heard. Maybe your seller has some key features about their home that they LOVE. Is it a close distance to a quaint cafe? Can you see millions of stars in the summertime? These personal anecdotes can actually make great marketing pieces for a home. It’s unique and charming portrayal of a property could be just the eye-catcher you need to convince a potential buyer! (Remember to proofread the seller’s list for any Equal Housing Opportunity issues).
5. Don’t Forget the Staging Guide!
Even if your seller is living in the home, giving them the Rector Hayden Staging Guide is a great tool to help make the home presentable and attractive to the largest number of potential buyers. This exclusive guide provides step-by-step checklists to staging every room in the home, and is available only to Rector Hayden agents and their clients!
Interested in more creative tips from Rector Hayden Realtors®? Follow us on Facebook, Twitter, or Instagram and keep an eye out for #RHRTipTuesday !