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#RHRTipTuesday – Leads from LinkedIN

Hey Team!  If you attended March’s Social Media / Integrated Marketing Class, you may recall we touched on using LinkedIN as a Real Estate Agent.  This week’s TipTuesday is “crawling” with ideas to help boost your LinkedIN strategy!

If you have been using LinkedIN for a few weeks now, you may have noticed a cool feature where you get a weekly e-mail letting you know who has viewed your profile.  You can make this FREE opportunity work for you – all you need to do is “crawl” through some profiles each week and your name and face are shared with all sorts of people.  But, the best part, most of the people using LinkedIN are in your target home-owner demographic!  Most of these individuals have professional careers and are likely home buyers and sellers.

EasyAgentPro.com calls this tactic “LinkedIN Crawling” 

What is LinkedIn crawling you ask? Well it is where my computer automatically visits 400 profiles of target customers in one day. This means 400 people a day are notified that about me.  That’s 400 people that had no idea that I existed seeing my profile and maybe even my website. That’s powerful. But it doesn’t stop there. About 2-4% of these individuals will reach out and connect with you! I’ve seen this number get as high as 8%. The percentage really depends on the target audience you’re facing. -From EasyAgentPro

This blog writer uses a system to contact 400 people a day, and that can get complicated.  But even simply browsing 10-15 profiles a day could show similar results.  You could browse on a commute (unless you are driving), while waiting for a client to arrive, when you’re in line at a store, or even if you’re sitting in the restroom… (We know you do it…)  You can search and browse profiles based on interests, memberships of different community groups, schools, careers, and geographic location.

How does this generate leads? Well that’s 50 people or more a week that have seen your face, name, and REALTOR than before.  And, it was delivered straight to their inbox showing them that YOU care and are interested.  You should consider changing your LinkedIN profile to include a statement inviting others to connect with you.

You should even consider linking back with the people that show up in YOUR weekly e-mail of profile views.  Invite them to coffee or a tour of the office sometime!  You can tons of contacts to your Sphere of Influence lists this way!

For more links and info on LinkedIN for REALTORS, check out the post from March 24th’s Social Media Class: https://news.rhr.com/rhrsocialmediaclass-linkedin-for-real-estate-agents/

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Weekly Update – March 30, 2015

Hey Team!

Lexington is ramping up excitement as the CATS continue further in to the tournament!  The Housing Market is also ramping up – as we begin to move into peak inventory time. 

This Week’s Calendar!

If you haven’t seen – the homepage for News.RHR.com has a little calendar on the right hand side with all of our big company events!  Below are This Week’s Events – Don’t Miss out!

  • Agent/Broker Open House
  • LUNCH & LEARN: Breaking Referral Barries
    • Wednesday, April 1st … 12:00 – 1:15
    • BBQ and Sides
    • Successful Relationship Marketing for REALTORS with From Your Friends Executive Vice President, Julie Antuzzi-Reuffert
    • RSVP to Whitney Baxter by end of day March 30th.

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  • Tech Training with John Bell
    • 11pm – Noon – Thursday, March 26
  • Focus Group
    • Friday, April 3 – 10 am

April is Fair Housing Month

From Realtor.org: The 1968 Fair Housing Act prohibited housing discrimination on the basis of race, color, national origin, religion, sex, familial status, or handicap. Every April, REALTORS® celebrate Fair Housing Month to reaffirm their continuing commitment to fair and equitable treatment and a professional level of service for all in their search for real property.

fairhousingmonth_square

To celebrate Fair Housing Month, and don’t forget Fair Housing Act anniversary on April 11th, Rector Hayden is releasing some marketing images for you!  From postcard ideas to social networking content, check out our designs here… https://news.rhr.com/fair-housing-month-2015/

funny dog birthday

Birthdays this week!

  • Barbara Hamilton – March 29
  • Debra Collier – March 29
  • Ethan Waterbury – March 30
  • Kristin Ray – April 3
  • Sheila Bellomy – April 3

Happy #RHRAnniversary!

Jenny Bradley - 27 Years
Jenny Bradley – 27 Years
Donna Kirk – 2 Years		 Keith Hatton
Keith Hatton – 11 Years		 Doug Sexton
Doug Sexton – 23 Years		 Justice Group
Candice Curtis – 1 Year!
Dave Alford
Dave Alford – 1 Year
Diana Nave – 13 Years		 Judith Gatling
Judith Gatling – 7 Years

AND!

Rector Hayden REALTORS®
Celebrates it’s 46th Anniversary!

 Rector Hayden

Agent Community Announcements

Agent / Broker Open House w/ Jason Hayes:
Where: 1874 Hillgate Drive Lexington, KY 40515  (click for directions)
When: Tuesday March 31,  11am to 2pm
Catering by Azure for the first 25 Guests

See more info and Jason’s Flyer here: Brad and Jason Broker Open House copy
For details about the listing visit: http://www.hayesteamky.rhr.com/Home/1419934/XTN/1874-Hillgate-Dr-Lexington-KY-40515/

Questions? e-mail Jason at jasonhayesteam@gmail.com or see his website: http://www.hayesteamky.rhr.com/

John Sanders invites agents and staff to take part in the American Diabetes Association’s event  Step-out Walk on May 30th at Keeneland 1.5 mile route, pets are welcome.
  • John Sanders, REALTOR jls@rhr.com
    • A message from John: I  originally got involved in 2005 because of my Father-in-Law. He was a double amputee and did dialysis for several years before he passed as a result of Type 2 Diabetes. He played college football on the 1951 national championship team at Tennessee. It was hard to watch him decline as he did, but he kept a strong spirit through it all. This has always been my motivation in fighting for this cause, and I hope to put together a team here at Rector Hayden. If anyone is interested in joining the fight I would greatly appreciate the support. There are many families that are affected by Diabetes, but it is a battle that can be won. I know many of the people here are at work for different causes, and are great servants for those causes. Please let me know if you would be willing to join up and I will forward more information as it becomes available
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#RHRFeaturedFriday – Sullivan, Sanders, and Smith

 #RHR Featured Friday!

Rector Hayden REALTORS® would not be the #1 Real Estate Firm in Central Kentucky without our team of ABSOLUTELY MARVELOUSLY FANTASTIC Agents.  Each and every one of them strives to go above and beyond the typical responsibilities of a real estate agent – and that passion shows in the raving reviews we receive everyday from satisfied home buyers and sellers.

Don Sullivan

“Could not have been an easier stress free process! Don is classy and professional – could not be happier!”

“Our Realtor, Don, was wonderful! So easy to get in touch with.  So knowledgeable.”

Don Sullivan - Rector Hayden REALTORS

Don Sullivan has been with Rector Hayden REALTORS® since 1996 and has been working with home buyers and sellers since 1979.  His wife, Seldon, works with a lending company – together they are a dynamic marketing-financing team!

Did you know?  Don was the Manager of the 1978 University of Kentucky NCAA Basketball Championship Team!

Don is a member of many professional organizations, for more info visit: www.DonSullivan.rhr.com

 Phone: (859) 321 – 3000   | E-mail:  donsullivan@rhr.com  

John Sanders

“Excellent Realtor! Mr. Sanders was wonderful to work with.  He kept in contact with me and walked me through the home buying process step by step.  He listened to all of my concerns and what I was looking for in a home.  My last experience with a realtor was not favorable but I only have positive things to say about this transaction!”

John Sanders

John Sanders has been with Rector Hayden REALTORS® since fall of 2014.  He has been in the real estate profession for much longer, specializing in the Beaumont area of Lexington, KY.  His green thumb and genuine personality truly shine through any time you speak with him. For more information: http://www.jls.rhr.com/

 Phone: (859) 983-2041   | E-mail:  jls@rhr.com  

 

Nancy Smith

“Nancy Smith was a blessing to have as a Realtor.  Moving out of state and having to sell a house from afar is no easy task!  Yet, Nancy did an amazing job of keeping us well informed and providing great advice that allowed us to sell our home.”

Nancy Smith - Rector Hayden REALTORS

Nancy Smith has been with Rector Hayden REALTORS® since 2011. A Lexington local for over 30 years, Nancy has spent all of that time helping people find a home! See more at: http://www.nancysmith.rhr.com/

 Phone: (859) 533-3321   | E-mail:  nancysmith@rhr.com  

 

Clients of Rector Hayden agents sometimes submit feedback to the main office.  That feedback is then supplied to the agent through our Daily Update message – and we showcase our amazing agents through various media outlets.  Agent feedback displayed on #rhrfeaturedfridayfeedback is chosen at random from a database file and we do our best not to repeat agents or teams that have been previously featured.

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#RHRSocialMediaClass – LinkedIN for Real Estate Agents

Getting Started with LinkedIN

Download the handout from class here: LinkedIN How To

Click through the presentation here: http://prezi.com/7as5scmbpxib/?utm_campaign=share&utm_medium=copy

Other Resources:

  1. http://blog.kw.com/2013/08/16/7-ways-to-use-linkedin-to-build-your-real-estate-business-network/
  2. http://maximizesocialbusiness.com/how-to-use-linkedin-real-estate-business-7885/
  3. https://placester.com/real-estate-marketing-academy/real-estate-lead-generation-use-linkedin/
  4. http://theinsider.idxcentral.com/linkedin-tips-to-build-your-real-estate-business/
  5. http://sproutsocial.com/insights/real-estate-marketing-ideas-social-media/
  6. http://www.realestatemarketingblog.org/linkedin-real-estate-marketing/
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#RHRTipTuesday – 3 Reasons to Work with a REALTOR for New Construction

Our friends over at Edina Realty in Minneapolis wrote a great post earlier this month on…

3 Reasons to Work with a REALTOR® when purchasing New Construction

Current trends are off to a great start for 2015.  We had an amazing February – probably one of our best in quite a while!  Both exisiting homes and new construction are taking off, nation-wide, and Lexington and Central KY are no exception.  Consumers may feel that they do not need an agent when building a home – but we beg to differ!

Reason #1: A Professional Looking out for Your Best Interests.

woman-interview

A builder’s sales agent represents the builder and works on their behalf, so you also need a strong advocate in your corner, as well. The contract is written by the builder, for the builder and is different than a standard real estate purchase agreement. Your REALTOR® will ensure you understand the contract and can advise you on how specific clauses and options affect your purchase, before you sign on the dotted line.

Reason #2: A Guide through all the Steps

clipboard

As an industry professional, a REALTOR® has knowledge and expertise to guide you through the entire new construction process. From selecting a builder or a design to the mortgage application process, building process and at the closing table, an agent is your advocate. In the event an issue arises during the construction process – or even after you close – your agent is your go-to resource, who can help get things resolved.

Reason #3: Having an agent doesn’t always cost more!

dollars-426023

A common misconception is that if a new construction buyer does not have an agent, they will pay less, which is not always true. In most cases, the buyer will pay the same price whether they are represented by an agent or not, so why wouldn’t you want to have a professional working for you? If you’re considering a new construction purchase, please reach out to get in contact with one of our new homes experts!

Thanks again Edina Realty for the awesome information! Read the full blog post on their site: Edina Realty Blog

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Weekly Update – March 23rd

Hey Team!

MARCH MADNESS, y’all!!  Send in pictures of you doing real estate shtuff while still supporting your favorite Men’s or Women’s NCAA teams!  We’ll feature you throughout the week on social media!

We’d like to officially welcome Brian Yaste & Crissy Ragland to the Rector Hayden family after completing RHUniversity last week.  These two go-getters are already off to a strong start holding open houses, networking around town, and building their brand!

funny dog birthday

Birthdays this week!

  • Traci Mitchell – March 23
  • Sha Fister – March 25
  • Nika Trowbridge – March 26
  • Tracy Prewitt – March 26
  • Greg Howard – March 27
  • Carma Mangan – March 27
  • Aaron Mays – March 27

 

Happy #RHRAnniversary!

Pauline Wells - 37 Years
Pauline Wells – 37 Years
Ernie & Sheila Martin – 4 Years		 Pam Gillihan
Pam Gillihan – 3 Years		 Laura Hayden
Laura Hayden – 16 Years		 Justice Group
Donna Williams – 2 Years

Agent Community Announcements

AOH
John Sanders invites agents and staff to take part in the American Diabetes Association’s event  Step-out Walk on May 30th at Keeneland 1.5 mile route, pets are welcome.
  • John Sanders, REALTOR jls@rhr.com
    • A message from John: I  originally got involved in 2005 because of my Father-in-Law. He was a double amputee and did dialysis for several years before he passed as a result of Type 2 Diabetes. He played college football on the 1951 national championship team at Tennessee. It was hard to watch him decline as he did, but he kept a strong spirit through it all. This has always been my motivation in fighting for this cause, and I hope to put together a team here at Rector Hayden. If anyone is interested in joining the fight I would greatly appreciate the support. There are many families that are affected by Diabetes, but it is a battle that can be won. I know many of the people here are at work for different causes, and are great servants for those causes. Please let me know if you would be willing to join up and I will forward more information as it becomes available

This Week’s Calendar!

If you haven’t seen – the homepage for News.RHR.com has a little calendar on the right hand side with all of our big company events!

  • Social Media Class w/ June Laves
    • Tuesday, March 24 – 10:00 AM
    • LinkedIn for Real Estate Agents
    • An introduction to LinkedIn and managing your account
  • Tech Training with John Bell
    • 11pm – Noon – Thursday, March 26
  • Coffee Times w/ Donna W.
    • Thursday, March 26 – 10am
  • Focus Group
    • Friday, March 27 – 10 am
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#RHRTipTuesday – The Power of Words

In today’s market, visual marketing is truly the most important and effective way to market you listings.  But, that doesn’t mean you can put the same old phrases in your marketing remarks.  Thanks to keyword searchs, SEO, and smarter “google-ing” words are more important than ever!  Some can really boost your listing – some can really hurt it!  Check it out!

Words that could add value to your listings:

Statistics reviewed in a new report book from Zillow (The New Rules of Real Estate) show that spot-on and specific marketing remarks can add a couple grand to the final sale price of your listing!  See the excerpt below!

“Bottom-tier homes described as luxurious tend to beat their expected sale price by a whopping 8.2 percent,” write co-authors Spencer Rascoff and Stan Humphries (of “Zillow Talk: The New Rules of Real Estate”). “Top-tier homes described as captivating tend to beat theirs by 6.5 percent. That means, if your home’s estimated home value is $110,000, but your listing includes the key word ‘luxurious,’ you could pocket an extra $8,965.”

Words like “landscaped”, “upgraded”, and “stainless” add supreme over-all value no matter the price tier your listings is in!  But remember, you have to deliver on what your promise.  If your listing isn’t upgraded, stainless (or have stainless appliances), or landscaped – you’re more likely to completely turn-off potential buyers.

Words that can be detrimental to your listing:

Some words are great – but some can cost you!

 “If you’re not careful, picking the wrong adjective could cost you time, money, and in some cases, lots of both,” Rascoff & Humphries explain.

The image to the left shows words that caused mid-tier and top-tier homes to sell for less than expected.  The 9 Top perpetrators are as follows:

FIXER  –  TLC  –  COSMETIC  –  INVESTMENT  –  INVESTOR  –  POTENTIAL  –  BARGAIN  –  OPPORTUNITY  –  NICE

These words all seem pretty typical for marketing remarks, yeah?  It’s that over-use that has caused these words to now negatively impact listings.  Buyers have come to  associate these common words with negative connotations.  ( AND you should never use the word investor as an adjective or potential candidate – that violates EHO agreements. )  “Nice” can have so many meanings, and is usually just a filler word that conveys no real meaning.  If it’s a gorgeous view or a sturdy deck – those are much more qualifying than “nice”.

Sometimes just using an uncommon adjective can boost your listing better than others!  Consider writing out your marketing remarks and then “upgrading” them with some synonyms from a thesaurus.  Potential buyers will enjoy words like “captivating, inviting, chic, or durable” more than “improved, nice, big, etc.”

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Weekly Update – March 16th

Hey Team!

Lunch & Learn this week on Risk Reduction!  Free Pizza!

This week is time for another Rector Hayden University! It’s so exciting every month to bring in bright new minds to the Rector Hayden Family.  We want to give a humongous thank you to all who participate in putting these classes together!  When you see new agents as you come into the office this week, please give them a High-Five and a hello!

Post by Rector Hayden Realtors.

funny dog birthday

Birthdays this week!

  • Jim Halfhill, Jr. – March 18th
  • Keith Rector – March 20th

 

Happy #RHRAnniversary!

Eve Stern
Eve Stern
2 Years!
Amy Virgin
Amy Virgin
8 Years
Kate Imhoff
Kate Imhoff
1 Year

Agent Community Announcements

204 Troon - Social Media Graphic

 

AOH
  • Did anyone attend the St. Patrick’s Day parade or other joyous festivities this weekend?  Any of you out rocking your RHR swag in the spring weather?!  Send you pictures to junelaves@rhr.com
  • John Sanders invites agents and staff to take part in the American Diabetes Association’s event  Step-out Walk on May 30th at Keeneland 1.5 mile route, pets are welcome.
    John Sanders, REALTOR jls@rhr.com
    • A message from John: I  originally got involved in 2005 because of my Father-in-Law. He was a double amputee and did dialysis for several years before he passed as a result of Type 2 Diabetes. He played college football on the 1951 national championship team at Tennessee. It was hard to watch him decline as he did, but he kept a strong spirit through it all. This has always been my motivation in fighting for this cause, and I hope to put together a team here at Rector Hayden. If anyone is interested in joining the fight I would greatly appreciate the support. There are many families that are affected by Diabetes, but it is a battle that can be won. I know many of the people here are at work for different causes, and are great servants for those causes. Please let me know if you would be willing to join up and I will forward more information as it becomes available

This Week’s Calendar!

If you haven’t seen – the homepage for News.RHR.com has a little calendar on the right hand side with all of our big company events!

  • RHR University
    • All next week – New Agents will be learning about how to succeed as part of Central KY’s #1 Real Estate Company!
    • This will be held most of each day in the RHR HomeRoom
    • Current agents are welcome to attend sessions as a refresher course if they would like.
  • Lunch & Learn:  RISK REDUCTION
    • Exclusively for RHR Agents!
    • Noon – 1:30 pm at the Lexington Office
    • FREE PIZZA
    • RSVP to Whitney Baxter (whitneybaxter@rhr.com)
    • Measuring risk
  • Tech Training with John Bell
    • When: 11pm – Noon – Thursday, March 19th
  • Keith Rector’s birthday on Friday, March 20th!! Stop by and let him know how much we appreciate him!
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#RHRFeaturedFriday – Shuman, Shryock, and Dodd

 #RHR Featured Friday!

Rector Hayden REALTORS® would not be the #1 Real Estate Firm in Central Kentucky without our team of ABSOLUTELY MARVELOUSLY FANTASTIC Agents.  Each and every one of them strives to go above and beyond the typical responsibilities of a real estate agent – and that passion shows in the raving reviews we receive everyday from satisfied home buyers and sellers.

Clark Shuman

“Clark Shuman did an exceptional job representing me in the sale of my childhood home. He made a difficult, emotional task manageable with his expert knowledge and guidance.  He is a valuable asset to RHR!”

Clark Shuman - Rector Hayden REALTORS

Clark Shuman has been with Rector Hayden REALTORS® since 2010 and is known company wide for his charming humor. While a great joker – Clark is also serious about making sure each and every one of his clients receives the best possible deal and full satisfaction. You can reach Clark via his Facebook Professional Page or his website: www.Clark.rhr.com.

 Phone: (859) 396 – 1135   | E-mail:  clark@rhr.com  

Shannon Dodd, Humes Ward Team

“Shannon Dodd – First and foremost, THANK YOU FOR YOUR PROMPT REPLY. Secondly, THANK YOU for the additional information to help me. You are THE ONLY PERSON that has replied to me in over a week with various inquiries I have had. So, I gave you a GOLD STAR FOR EXCELLENCE! Take care and I wish you continued success!”

Shannon Dodd, Humes Ward Team

Shannon Dodd has been with the Humes Ward Team at Rector Hayden REALTORS® since summer of 2014.  Before that she worked diligently as the Relocation Coordinator for RHR.  Shannon truly cares for everyone and it shows in her professional attitude. You can reach Shannon through the Humes Ward Team: http://www.greaterlexingtonrealestate.com/shannon-dodd/

 Phone: (859) 552-8791   | E-mail:  Shannon@rhr.com  

 

Cindy Shryock

“Cindy Shryock is the best! We enjoyed working with Cindy. She was very helpful and informative. She is very dedicated and conscientious with her client needs. We would definitely recommend Cindy to others.”

Cindy Shryock - Rector Hayden REALTORS

Cindy Shryock has been with Rector Hayden REALTORS® since 2001. Born and raised in Woodford County, Cindy is a full-time, top producing, true-Bluegrass real estate agent  She looks forward to your call! See her listings online at: http://www.cindyshryock.rhr.com/ 

 Phone: (859) 333-0753   | E-mail:  cshryockn@rhr.com  

 

Clients of Rector Hayden agents sometimes submit feedback to the main office.  That feedback is then supplied to the agent through our Daily Update message – and we showcase our amazing agents through various media outlets.  Agent feedback displayed on #rhrfeaturedfridayfeedback is chosen at random from a database file and we do our best not to repeat agents or teams that have been previously featured.

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Winner’s Circle #41: Congratulations Valdes Ferguson

WINNERS CIRCLE LOGO IN COLOR-transparent

Rector Hayden Winner’s Circle
All Central KY Agents get a chance at winning $10,000!

Once 50 Winner’s Circle Homes are sold – agents from all over the Bluegrass get together at RHR in Lexington for a scrumptious catered breakfast and a super chance at winning a big giant check (as well as some awesome door prizes!).

winnerscircle_valdes

This year, after feasting on Sweet Lilu’s amazing country ham sandwiches, Keller Williams Agent Valdes Ferguson went home with the Grand Prize!  Our very own John Elling was the listing agent, so he also won a $1,000 prize!

But, not only can one agent win an awesome grand prize – but FOUR agents made out like bandits with fabulous door prizes!  Each of the following agents won $50 gift cards as part of our door prize drawing!

Congrats to Alma Hopkins, Jenny Mateyoke, Ryan Smith, and Marilyn Staton !

Whos in the box (Copy)

Valdes Ferguson

Valdes Ferguson Winner (Copy)