For many agents just starting to build up their online brand, deciding what kind of professional content to post can be a bit daunting. You don’t want to flood your followers and subscribers with too much real estate jargon – but you also want to make them feel involved. You want to be their industry expert, but still impress upon them that you are an actual human being interacting with them.
How many times have you been online or got an e-mail with a funny picture or video that you just HAD to share with other people? I’m gonna bet my lunch money on pretty often. Online communication shows a high share rate of photos and videos in our culture of faster internet – and the funny ones get shared the most! Entire profiles on YouTube, Facebook, Instagram, and Pinterest are devoted to culminating and distributing hilarious content. (It’s like how everyone used to gather around the TV and watch America’s Funniest Home Videos).
So use this to your advantage! Make one of your weekly posts something warm and fuzzy and giggly! Clients will begin to associate the feeling of happiness with viewing your content, making your profile more memorable when they need to recall a real estate agent.
The team over at ThunderActive (an Interactive Marketing Resource) wrote a great blog on using humorous content to pull in new followers and build up brand loyalty. Their tactics can work for real estate agents too!!
But do you just jump straight in to cracking jokes all over Facebook and LinkedIN? Nope.
ALWAYS keep your audience in mind. LinkeIN, for example, is always a place for professional updates – not really the medium for funny pictures…
Humor needs to be used just right to be an effective marketing Strategy
Use a humorous post to draw your audience in. Get them to stop scrolling to watch a hilarious video or read a funny caption on a picture. Then prompt them to take action. (A great opportunity with gifs is that viewers are likely to watch the animation more than once).
With this GIF (a digital picture that supports animation) you could post, “Timing is everything! Want to know if it’s the right time to sell your home?”
Or, “It’s a Seller’s Market right now – thinking of selling? Don’t miss your chance!”
Ready to turn snickers into sellers? Turn bubbles into buyers? Turn giggles and guffaws into great leads?
(that was a stretch…)
Want some help?! Rector Hayden on Pinterest has you covered for all your humor needs! Check out our Pinterest Board: “Keep Calm & Sell On!” for more great real estate related humor!
Read the full article from ThunderActive for an in depth demonstration of using humor to effectively market to your leads: http://www.thunderactive.com/blog/using-humor-content-marketing-strategy/