Hey Team! If you attended March’s Social Media / Integrated Marketing Class, you may recall we touched on using LinkedIN as a Real Estate Agent. This week’s TipTuesday is “crawling” with ideas to help boost your LinkedIN strategy!
If you have been using LinkedIN for a few weeks now, you may have noticed a cool feature where you get a weekly e-mail letting you know who has viewed your profile. You can make this FREE opportunity work for you – all you need to do is “crawl” through some profiles each week and your name and face are shared with all sorts of people. But, the best part, most of the people using LinkedIN are in your target home-owner demographic! Most of these individuals have professional careers and are likely home buyers and sellers.
EasyAgentPro.com calls this tactic “LinkedIN Crawling”
What is LinkedIn crawling you ask? Well it is where my computer automatically visits 400 profiles of target customers in one day. This means 400 people a day are notified that about me. That’s 400 people that had no idea that I existed seeing my profile and maybe even my website. That’s powerful. But it doesn’t stop there. About 2-4% of these individuals will reach out and connect with you! I’ve seen this number get as high as 8%. The percentage really depends on the target audience you’re facing. -From EasyAgentPro
This blog writer uses a system to contact 400 people a day, and that can get complicated. But even simply browsing 10-15 profiles a day could show similar results. You could browse on a commute (unless you are driving), while waiting for a client to arrive, when you’re in line at a store, or even if you’re sitting in the restroom… (We know you do it…) You can search and browse profiles based on interests, memberships of different community groups, schools, careers, and geographic location.
How does this generate leads? Well that’s 50 people or more a week that have seen your face, name, and REALTOR than before. And, it was delivered straight to their inbox showing them that YOU care and are interested. You should consider changing your LinkedIN profile to include a statement inviting others to connect with you.
You should even consider linking back with the people that show up in YOUR weekly e-mail of profile views. Invite them to coffee or a tour of the office sometime! You can tons of contacts to your Sphere of Influence lists this way!
For more links and info on LinkedIN for REALTORS, check out the post from March 24th’s Social Media Class: https://news.rhr.com/rhrsocialmediaclass-linkedin-for-real-estate-agents/