Thank you to our agents who attended today’s Integrated Marketing / Social Media Class. It’s always wonderful to see agents engaged and actively striving to better their marketing plans. Testimonials are truly a KEY piece of content that every agent needs to take advantage of. Also, recognizing that there are many FREE profiles for real estate agents that you should update, fill out, and keep consistent to better your online presence.
Today’s post will walk through statistics of the importance of testimonials online, RealSatisfied and Rector Hayden Together, and FREE Profiles for Real Estate Agents that YOU NEED TO FILL OUT!
In a study conducted by BrightLocal (a company that studies and implements SEO strategies for locally targeted businesses), the following statistics describe consumer feeling in 2014.
88% of Consumers in ANY industry read reviews to determine the quality of a local business.
85% of Consumers in ANY industry say they read between 5 and 10 online reviews before they make a decision.
72% of Consumers in ANY industry say that a POSITIVE review will make them trust a Local Business more.
88% of Consumers in ANY industry say they trust online reviews as much as personal recommendations.
Because testimonials are so important in online branding and marketing, Rector Hayden stepped up our game by utilizing RealSatisfied as our testimonial/review system. This program generates a survey at closing that automatically goes out to our Agent’s Client. This gives the company transparency and shows these fabulous reviews truly come from satisfied homebuyers and homesellers!
The RealSatisfied program offers much more than just a survey though. You can track responses, stay in contact with clients, and share each unique testimonial to social media sites and other real estate online profiles.
A short reference guide was prepared as supplemental material to Rector Hayden’s RealSatisfied Class (May 5, 2015). You can download it here.
FREE PROFILE CHECKLIST!
It can be hard to remember how many profiles you have available online. Remember, every free profile is like a FREE ad – and the content needs to be CURRENT!
❒ Lbar.com – Search for yourself on LBAR.com: http://www.lbar.com/mls/?search_type=realtor&revise_search to find your LBAR profile. This is what users see when using LBAR.COM or the LBAR mobile app. This is also what MANY relocation companies browse through when picking agents to contact. Is your photo current? Is your bio readable, engaging? Is your contact info correct? Are your designations up to date?
❒ REALTOR.com – Search for yourself on REALTOR.com: http://www.realtor.com/realestateagents/ – how much of your profile is filled out? None? Head on over to https://solutioncenter.realtor.com/ControlPanel/Login.aspx and setup your FREE Realtor.com profile. There are lots of lead tools and search engine benefits to your REALTOR.com profile. And, ONLY NAR agents have access to create accounts.
❒ Zillow.com (for agents) – Do you have a FREE Zillow Agent Profile Account? As much as we struggle to compete with Zillow, using their FREE tools is worth taking advantage of. Go to Zillow, click Join in the top right and make certain to check the box for Industry Professional
❒ Trulia.com (for agents) – Trulia also has a special FREE Agent Profile that you should update. Go to: https://secure.trulia.com/agent_signup/biz/ to set it up!
Instructions for all of these sites, sans LBAR, are included in your packet from class or in the download above!
GO GET ’em AGENTS!
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