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Agent Highlights Home Selling Tips

FYI: What Realtors® Need to Know About Drones

Beginning on August 29th, 2016, small unmanned aircraft systems [ called drones ] will have new regulations and orders from the FAA.

Rector Hayden REALTORS® understands that aerial, stabilized video is a great tool for marketing your listings, however we want our agents and their clients to make sure they are within the laws of operating these new devices.

If a Company Does a Drone Video/Photo service for you, they SHOULD:

  • Be a sUAS operator that has either a current remote pilot certificate with a sUAS rating or a current pilot’s license and succesfully completed the necessary training courses;
  • Have umbrella insurance coverage in the event of an accident or other related legal issue;
  • Use a contract that indemnifies you for any claims related to the sUAS operation, including privacy, personal injury, and property damage claims.

If YOU FLY A DRONE YOURSELF, Here’s what you need to know:

  • No more pilot’s license or Section 333 exemption required
  • Must not weigh over 55 pounds
  • Must fly no higher than 400 feet
  • Must fly no faster than 100 mph
  • Drone must be in visual line of sight at all times
  • Drone must abide by all privacy laws in the state
  • May only be flown during daylight hours
  • Must be registered if over .55 pounds
  • Licensing – required to have Remote Pilot Certificate with sUAS Rating

To become licensed:

  1. Be at least 16 years old;
  2. Be able to ready, write, and understand the English language;
  3. Be in physical and mental condition that allows for the safe operation of the sUAS;
  4. Pass an initial aeronautical knowledge test
  5. Pay $150.00
  6. Your certificate is valid for 24 months.
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Home Insights Home Selling Tips Newsletter Featurettes

Tips for a Quick Summer Sale

If you’re thinking about selling your home this summer, there’s no time like the present to start making it a reality.

It’s still a sellers’ market. Buyer demand remains high and the number of homes for sale is still lower than it’s been for years. This means you may have a greater chance of receiving multiple offers. Combine that with great financing options and historically low mortgage rates, and the odds are good that you’ll sell your home for top dollar.

 

Avoid the biggest pitfall — overpricing

The majority of showing activity occurs within the first two weeks after a home is listed for sale on the market. By pricing your home competitively, you’ll get more showings upfront. When activity comes early, you are more likely to earn close to the listing price and potentially attract multiple offers. If you overprice and the home sits on the market for months, buyers will then be much more likely to underbid in hopes of securing a bargain.

Together, you and your Rector Hayden Agent will work to assess your home’s current market value by taking into account the prices of competing properties and recently sold properties nearby, as well as conditions and amenities.

 

Improving your odds

Familiarize yourself with common pitfalls that can prevent you from selling your home quickly – an unwelcoming exterior, an interior that may feel too “lived in,” a kitchen that needs major updating and excessive clutter throughout (especially in closets).

A few small improvements can make a world of difference. Improve curb appeal by freshening up the landscaping, update a kitchen with upgraded countertops or freshen outdated cabinets with a coat of white paint. New appliances, light fixtures and flooring are an easy way to add appeal, especially in key areas like kitchens and bathrooms.  And, of course, decluttering may be needed to get closer to that “model home” appearance buyers find so enticing.


So now you’re ready to sell!!  If you aren’t already connected with a Rector Hayden REALTOR, we’d love for you to give us a call.  During our business hours, 7 days a week, call in and be connected with an agent on duty who will be happy to answer any questions you may have!  You can reach us at 859-276-4811 or Toll Free at 1-800-228-9025!  Or – feel free to send in an e-mail to clientcare@rhr.com and your message will be sent to an agent.

Categories
Home Buying Tips Home Selling Tips

Lexington In Top 30% of Healthy Real Estate Markets!

Lexington, KY ranks 85 of 300 Healthy Real Estate Markets!

What makes certain areas healthy real estate markets? In an article published by Wallethub, economists looked at data from the top 300 Metropolitan areas in the United States.  They compared data for real estate and employment and affordability rankings in each of the metros.  Economists see that when the job market is holding steady, and unemployment rate is low, the housing market holds steady as well.

“To help prospective home buyers find the most attractive markets, WalletHub compared 300 U.S. cities across 14 key metrics. Our data set ranges from median home-price appreciation to home price as a percentage of income to job growth (WalletHub, 2015).”

That’s a pretty sophisticated study, right?  For those familiar with The Bluegrass Region – Forbes and our Chamber of Commerce have designated our region as a great place to start a small business because of the strong economy and low unemployment rate.  This still holds true as we see its effect on Lexington showing up in the Top 30% of this list! (See the Methodology of this study and a breakdown of the metrics that WalletHub analyzed [click here])Snapshot of the data list - shows Lexington KY as 85 out of 300 healthy real estate markets

See the Full List of 300 Healthy Real Estate Markets by heading over to the full article on WalletHub.com – see the link in the source list down below!

Have questions about the market in your particular part of The Bluegrass?  Wondering what the median prices and days are market are for your county?  Your Neighborhood?  Your Street?  Get in touch with your Rector Hayden Agent today or contact clientcare@rhr.com to get individual assistance!  Rector Hayden  can research and present to you the most comprehensive detailed reports of the market in your area – whether you’re interested in all of The Bluegrass or two blocks east of the courthouse! With our leading technology and training, our agents are best prepared to help you in all real estate matters.

Source:  WalletHub: 2015’s Healthiest Housing Markets.  Richie Bernardo – https://wallethub.com/edu/healthiest-housing-markets/14889/

 

Categories
Home Buying Tips Home Selling Tips

MYTH: You Can’t Buy or Sell a Home During the Holidays

Agents and Consumers alike, you may have heard that the market comes to a screeching halt around this time of year – but that’s just not the case.  Most home buyers and sellers assume that it’s too difficult to buy or sell a home during the holidays.  While some markets may show a slower few months of sales in the winter time, it doesn’t make it a WRONG time to list or look.

It’s common knowledge that most people are advised to get their home on the real estate market in late spring or early summer as that is ‘real estate season.’ While the majority of homes do sell in the spring and summer, listing your home or looking for a home during the holidays or in the winter is not as taboo as some would lead you to believe.

There are actual benefits to listing or looking for a home during the holidays, and if you’ve missed out on the real estate scramble of the spring and summer, starting a home search or listing your home now might just be in your best interest. Here are some of the top reasons why you shouldn’t avoid listing your home, or looking for a home, during the holidays.

4 Reasons to Buy or Sell a Home During the Holidays

Reason #1: Buyers Never Stop Looking

a young woman using a telephone, laptop, and reading the newspaperEvery state’s real estate market is thriving year-round, and that even includes during the holiday season. Serious buyers never stop looking, and a serious seller (or a seller that wants or needs to sell their property) will keep their home or property on the market all year long. The holidays bring out the buyers and sellers that are determined — they need something or want to sell now, and they’re not willing to wait for the spring or summer.

Many people with school-age children want to wait to buy a new home when their kids are not in school, but the reality is that a family or anyone looking for a new home can move at any time of the year. Perhaps if you’re in an area with inclement winter weather, you might want to put off your search or move until better weather arrives, but for those that live in a mild climate, moving in November or December is just as easy as moving in May or June. Buyers can also sign up for new listing emails, which alert them to whenever a new property has come on the market, and sellers have the ability to sign up for sellers reports, so they can stay on top of the market in their neighborhood.

 

Reason #2: Inventory & Competition

two adults packing or unpacking moving boxesWhile it is known that home inventory is largest during the spring and summer months, the MLS (Multiple Listing Service) always has homes and properties listed on it. Fall and winter will have properties available, but the number of properties will be lower. Unless you’re totally transfixed on a certain home, or you have a list of needs and wants a mile long, you can be sure to find a property that will fit your housing needs throughout the year.

Despite the fact that inventory will be lower in the fall and winter, people still list their homes, especially if they are serious sellers. While the market is slower, it also is less competitive in terms of other buyers looking for homes. It’s likely the fall and winter won’t create scenarios of multiple, high dollar offers on one property; buyers and sellers alike will have more opportunities to actually think about offers, and especially for buyers, low competition guarantees that you’re not making a rushed or rash decision based on emotions or other offers when you do find the perfect property.

 

Reason #3: Affordability

This is specifically for buyers, but it’s widely known that home prices slightly fall in the fall and winter when the market has cooled down and more serious sellers are keen to get a sale. This is mostly because real estate sales are seasonal. But that’s not to say if you list your home in the fall or winter you’re going to have to drastically slash the price in order for your property to sell. While it might sit on the market a little longer than it would in the spring or summer, fall and winter sales happen, and if you’re a serious buyer or seller, you know you’ll want to do all you can to make your dream of buying or selling a home a reality.

 

Reason #4: Homes Look and Feel Charming

image of a rusting cabin homeYou’ll see a lot of articles on how to spruce up a home to ready it for the real estate market, and while the tips are definitely valuable, it’s not a secret that many people decorate their homes over the holidays. There’s something warm and inviting about a decorated home, or a home that feels cozy, and people who list their homes in the fall and winter can take advantage of a fireplace or wood stove to make a room more inviting.

If your property doesn’t have a fireplace or wood stove, you can use candles and other things to make the home smell inviting to buyers.

While it may seem cumbersome to sell a property during the holidays or in the winter, you do have some ways to play up the season. And if you are truly set on avoiding the holidays, you can always put it on the market the first of January, when the chaos of the holidays is over

[From our Real Estate Advisor Newsletter, Nov. 2015] – 

See More about Buying or Selling during the holiday season, check out Keeping Current Matters recent post: Waiting until after the Holidays Isn’t a Smart Decision

 

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Tips for Top Agents: Content Creation & Curation

Let’s talk about content.  One of the best ways to build your online brand reputation and instill a sense of trustworthiness is to BE the expert resource online.  Provide the information that everyone needs.  Start the conversations.  Answer the questions.  Many industry professionals are leading the pack or maintaining their business because they produce content that sets them apart from their peers.  They are DIFFERENTIATING themselves by developing original thought and discussion.  This can be as simple as a monthly newsletter or letter – to as complex as weekly blog posts with coordinating social media posts.

You know how to buy and sell a house, right?  So let people know that you do!

Creation: the planning, forming, and production of something of use.

The following list can be used in many different marketing practices (facebook posts, blogging, vlogging, e-mails, letters, website content, it’s endless).  Remember, when providing an item of value (your content) cultivate an action as well.

  • Talk about the actual steps to buying and selling a home or other processes.
    • title examples: “25 Tips to Selling Your Home in the Lexington Market – There’s More to It than Putting up a Sign.”
    • resources: On the RHR HUB (your source for information and tools as a Rector Hayden Agent) are digital copies of our Buying Journey and Selling Journey brochures.  These documents have a simple timeline of the process with key steps.  You can share this content, or some of this content when you post.
    • Call to Action:  “Want a copy of the Selling Journey? Contact me with your name and e-mail address – and any selling questions you may have!”
  • Why do Mortgage Rates Vary?  What’s the current rate?  How do I find a lender?
    • title examples: “Why a Mortgage can be customized to your needs.” or “Best Questions to ask a Potential Lender.”
    • resources:  Rector Hayden Mortgage’s very own Aaron Mason is an expert in ALL matters of home financing.  He can provide you with great content and information.
    • Call to Action:  “We can talk about your financing needs and then meet with our in-house lender if you’d like!”
  • Areas of Interest / Market Activity
    • title examples: “The Best Places to Eat in the Beaumont Neighborhood.” or “The 5 things you’ll LOVE about Richmond, KY.”
    • resources:  Over on Pinterest, Rector Hayden has boards for each key metropolitan area in our service radius – with links to information on restaurants, tourism, and more!  Or, take your own photos and videos, write your own guide.
    • Call to Action: “This Neighborhood can’t be beat – and your Beaumont Home is waiting for you!” Then link to a page of beaumont home search results from your site!  Or, give people an opportunity to sign up for a Market Watch report for a zip code or area!
  • What does a good transaction feel like? 
    • title examples: “Three things to avoid at Closing!” or “Dotting Your i’s and Crossing Your t’s!”
    • resources: Talk about the same things you tell a client when you prep them for closing (you do prep them, right – and go and hold their hand, yes?).  THEN, share a client’s testimonial.  Chances are if they client was really satisfied with your help – they’ll write a whole letter for you to share about why they chose you.  Or, maybe even do a quick video interview!  Ask them what you could even do better – why they trusted you…
  • Why Zillow’s Zestimate isn’t an accurate representation of your Home’s Value
    • title examples: “Why is My Home’s Zestimate not the True Value?”
    • resources: Run a comparative analysis on a current listing and talk about the discrepancies between your listing price and the Zestimate.  Discuss local effects on pricing, or home interior effects on pricing.
    • Call to Action: This one is a classic – guide them to ask you for a free analysis.  Soon, Rector Hayden will be releasing new tools for our agents to create detailed comprehensive reports that compare multiple estimates (kind of like running a credit report and receiving multiple scores).  This will be a great conversational tool.

Or, you can supplement your content and posts with resources from elsewhere! See below…

Curation: the selection, maintenance, collection of resources to be used as reference and source for rhetoric.

Curating is – basically – sharing a link to someone else’s article and talking about it.  Here are some great examples of sites to share content from…

  1. www.facebook.com/RectorHaydenRealtors
  2. https://news.rhr.com/
  3. https://www.pinterest.com/rectorhayden/
  4. www.trulia.com/blog
  5. www.zillow.com/blog
  6. http://www.realtor.org/news-and-commentary
  7. www.visitlex.com
  8. http://www.kentuckytourism.com
  9. www.commercelexington.com
  10. #RealEstateNews on Twitter
  11. http://www.activerain.com

 

BONUS TIP…

Have you heard about Canva?  Click the link below to learn how easy it is to make your own graphics / images / flyers / and more – for FREE using this great tool!  Endorsed by June Laves – so you know it’s handy!!

https://www.canva.com/about

 

Thanks for checking in Team!  Hope you all are doing well as we transition in to fall.  Remember, Tech Training classes are every Thursday and Integrated Marketing/Social Media class is once a month (usually the 4th Tuesday of the Month).  But, you can also come in and talk with your support staff about what we can do to help you!

Ta ta!
June Laves
859-317-4703
junelaves@rhr.com
Now on Skype: junelaves@rhr.com

 

Ready for some more tips on content your should be sharing?  Check out our other blog posts:

5 types of content all agents

facebook for realtors