Tag: zillow

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What’s Your Home Worth Now?

Have You Been Wondering…
    …What’s My Home Worth Now?

Some national websites may offer you a single estimate of value, but only RectorHayden.com provides THREE valuation estimates – within seconds! 
Visit RectorHayden.com to see what the three leading national valuation programs say about your home!   

Rector Hayden REALTORS® is proud to be the first local real estate company in Central KY to provide you
with an easy-to-use home value estimate tool
ONLINE, FREE, NO SIGN-UP Required!

 

We know consumers want to know the value of their home.  Many national sites provide estimates now up front on property detail pages, but what you may not realize is that those national estimates don’t have all the data!  Many consumers put a lot of faith in one value they find online without realizing a property could be worth much more due to local factors, interior updates, and other information that national companies just can’t account for.

 

We’ve bridged that gap in information by providing you with the Home Value Estimate tool like no other!  The Rector Hayden Home Value Estimate report shows you THREE different estimates ( like a credit report ) and gives you the option to edit details to see how it effects the value of your home.  We provide consumers with the Zillow Zestimate (TM), the National Association of Realtors® Real Property Resource Estimate, and then our very own Rector Hayden Public Record estimate provided by Collateral Analytics.  These three numbers can then help you as a seller or buyer make a more informed decision about the value of a property.

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This tool is simple and mobile friendly!  Go to www.rhr.com and on the homepage, just enter in ANY residential property address – nationwide – and immediately pull up a valuation report.  Or, as you browse through listings on www.RectorHayden.com you can click on the Valuation tab to see the estimates.

 

But, REMEMBER – the BEST ESTIMATE of your home’s value can only come from a professional licensed LOCAL REALTOR doing a comparative market analysis.  All 250+ of our agents are trained in evaluating your home – inside and out – and comparing it with other local data and trends to price it at the best value.  Many of our agents are more than happy to provide this service to you with no hassle!

 

So go ahead – Check out your home – then give us a call to have one of our agents give you the BEST ESTIMATE of your home’s current market value! We’re here to help you!

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Or visit: www.rhr.com/homevalues

 

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Tips for Top Agents: Setting up Your Free Zillow Agent Profile

Following our conversation at this month’s sales meeting, I’ve attached a guide and information about setting up your FREE Zillow Agent Profile.

Thanks to special agreements between Zillow & LBAR and Rector Hayden, listing agents are always listed first (before ANY paid premier agent accounts) on their own listings.  The downside to this is that if you have not created a free profile on Zillow – your icon will have no photo, no ratings, and no updated contact info.  Your profile may look less professional than that premier agent beneath you, and you could be missing out on some leads.

Setting up your Zillow account is easy and relatively painless.  You may even already have a Zillow account, and you just need to make certain it is a Professional account (versus a regular consumer account).  Once set up, the profile will automatically be updated according to LBAR and RHR data.  This includes past transactions and current listings!

Click the link below to see the PDF about setting up your FREE Zillow Profile.

RHR Guide to Free Zillow Agent Profile

Next week, look for a follow-up guide about your REALTOR.com FREE profile, as well as syncing your profiles with Trulia.

This guide will also be available on HUB under Marketing Resources > Agent Marketing Tools > Agent Success Guides.

If you have any questions – do not hesitate to ask!

Thanks everyone!

June Laves and your Marketology Team!

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#RHRTipTuesday – The Importance of Testimonials

Thank you to our agents who attended today’s Integrated Marketing / Social Media Class.  It’s always wonderful to see agents engaged and actively striving to better their marketing plans.  Testimonials are truly a KEY piece of content that every agent needs to take advantage of.  Also, recognizing that there are many FREE profiles for real estate agents that you should update, fill out, and keep consistent to better your online presence.

Today’s post will walk through statistics of the importance of testimonials online, RealSatisfied and Rector Hayden Together, and FREE Profiles for Real Estate Agents that YOU NEED TO FILL OUT!

 

In a study conducted by BrightLocal (a company that studies and implements SEO strategies for locally targeted businesses), the following statistics describe consumer feeling in 2014.

88% of Consumers in ANY industry read reviews to determine the quality of a local business.

 

85% of Consumers in ANY industry say they read between 5 and 10 online reviews before they make a decision.

 

72% of Consumers in ANY industry say that a POSITIVE review will make them trust a Local Business more.

 

88% of Consumers in ANY industry say they trust online reviews as much as personal recommendations.

 

Because testimonials are so important in online branding and marketing, Rector Hayden stepped up our game by utilizing RealSatisfied as our testimonial/review system.  This program generates a survey at closing that automatically goes out to our Agent’s Client.  This gives the company transparency and shows these fabulous reviews truly come from satisfied homebuyers and homesellers!

The RealSatisfied program offers much more than just a survey though.  You can track responses, stay in contact with clients, and share each unique testimonial to social media sites and other real estate online profiles.

A short reference guide was prepared as supplemental material to Rector Hayden’s RealSatisfied Class (May 5, 2015).  You can download it here.

Download Here

FREE PROFILE CHECKLIST!

It can be hard to remember how many profiles you have available online.  Remember, every free profile is like a FREE ad – and the content needs to be CURRENT!

❒ Lbar.com – Search for yourself on LBAR.com:  http://www.lbar.com/mls/?search_type=realtor&revise_search  to find your LBAR profile.  This is what users see when using LBAR.COM or the LBAR mobile app.  This is also what MANY relocation companies browse through when picking agents to contact.  Is your photo current?  Is your bio readable, engaging?  Is your contact info correct?  Are your designations up to date?

 

❒ REALTOR.com – Search for yourself on REALTOR.com: http://www.realtor.com/realestateagents/ – how much of your profile is filled out? None?  Head on over to https://solutioncenter.realtor.com/ControlPanel/Login.aspx and setup your FREE Realtor.com profile.  There are lots of lead tools and search engine benefits to your REALTOR.com profile.  And, ONLY NAR agents have access to create accounts.

 

❒ Zillow.com (for agents) – Do you have a FREE Zillow Agent Profile Account?  As much as we struggle to compete with Zillow,  using their FREE tools is worth taking advantage of.  Go to Zillow, click Join in the top right and make certain to check the box for Industry Professional

 

❒ Trulia.com (for agents) – Trulia also has a special FREE Agent Profile that you should update.  Go to: https://secure.trulia.com/agent_signup/biz/  to set it up!

 

Instructions for all of these sites, sans LBAR, are included in your packet from class or in the download above!

 

GO GET ’em AGENTS!

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