From The Rector Hayden Marketology Room…

Are you ready to start blogging or writing engaging content for your social media feed?
Take the guess work out of writing and use these 4 great content ideas!
Remember, be RELEVANT – CONSISTENT – and PERSONABLE!

#1: Local Businesses

The BEST way to market yourself online is to remember to be HYPERlocal. What does that mean?
Hyperlocal – a new lexicon termed as focusing your content or discussion on very specific market areas like neighborhoods or boroughs.
Is your listing close to a National Monument, a Fabulous Ethnic Restaurant, on the parade route for a festival? Feature that as content in your blog post or social media status. Show consumers that you’re a neighborhood expert and that you’re in tune with the community.

#2: Real Estate News Sources

Give your audience a peak into the nuances of national real estate! Offer your own opinion on the articles they’re sharing. This shows your clients that you are an industry expert as well – proving you care enough about your job to keep learning all of the new trends and cases in real estate. We recommend these twitter accounts to follow to keep up with current events in Real Estate:

@InmanNews

@LauraMonroe

@NobuHata

@RectorHayden

#3:  National News Sources

When it comes to keeping up with current events in real estate – 24 hour news networks are also a great source of inspiration for content posting.  Once a week sit down and read through an article or two on a certain topic – and then weigh in your own opinions about the situation.  You’re just as capable as the real estate pros for Wall Street , so get out there and share your knowledge!

WallStreet Journal

#4:  Home Design Sites

HGTV is addicting / Pinterest is addicting – so capitalize on already engaging content by sharing it with your own opinions and theories attached!  Rector Hayden has plenty of Pinterest Boards for you to follow and share from – or put together your own!

Keeping You Current, too!

Many of our agents stay up to date on all trends in our industry by following blogs and magazines like Keeping Current Matters and the publication from REALTOR.org (NAR).   We at Rector Hayden feel that while these are invaluable resources, our agents would be better served with a few more sources, some personal curating,  and some local influence, too!  You’ll find articles from KCM and REALTORMag – but also from little known sources and local outlets too!

Marketing Yourself

1.  Optimize Your Real Estate Facebook for Business Page to Grow Your Brand from Placester  |  July 13, 2015 [ Read More … ]

Mastering Facebook marketing for real estate doesn’t mean just setting up a page, posting occasionally, and creating some ads. Those certainly are all components of your Facebook marketing, but a large part of generating followers, likes, and comments comes from how you optimize your Facebook for Business Page.  [ Read More … ]

Real Estate Industry

1. This Summer, Home Owners Warm up to the Idea of Selling  from REALTORMag  |  July 8, 2015 [ Read More … ]

Home owners are becoming more upbeat about potentially selling their home, which should bode well for purchase activity this year, according to Fannie Mae’s June 2015 National Housing Survey, a survey of 1,000 Americans about their attitudes toward housing. Thanks to increased job and income growth, more consumers are viewing the current selling climate more optimistically, which could help reverse the low inventory.  [ Read More … ]

Community Information

1.  Did you know that Forbes ranked Lexington, KY as the #31 in the Nation – Best Places for Business and Careers? 

2.  As a city known for its support of local businesses and entrepreneurs, a recent article embodies the above ranking Lexington achieved.  Read about two locals who have succeeded in Lexington with their restaurants!
http://www.kentucky.com/2015/07/19/3951086_tom-eblen-two-lexington-food-entrepreneurs.html?rh=1

Happy #RHRAnniversary!

Joyce Nicholson – 19 Years!

Jennifer Neal – 1 Year!

Elizabeth Halfhill – 8 Years!

Monty Fraley – 1 Year!

Stan Napier – 19 Years!

Agent Announcements

REMEMBER – Wants & Needs can quickly and easily be shared via our Rector Hayden Wants & Needs Facebook Group.
CLICK HERE TO JOIN and either Sha, Whitney, or June Laves will approve your request quickly!

In the News!

Happy #RHRAnniversary!

Mike Moynahan – 29 Years!

Nancy Smith – 4 Years!

Agent Announcements

REMEMBER – Wants & Needs can quickly and easily be shared via our Rector Hayden Wants & Needs Facebook Group.
CLICK HERE TO JOIN and either Sha, Whitney, or June Laves will approve your request quickly!

In the News!

Hey Team!

Did You know that Wednesday is National Ball Point Pen Day?! Now you can celebrate in style with some fresh RHR pens!  Contoured javelin style pens make writing comfortable no matter the size of your hand, lefty or righty..  Feeling silly?  Take a picture of you and your new RHR pens for a chance to be featured on Wednesday!  Send your pics to junelaves@rhr.com or tag Rector Hayden on your social media post.

★ This Week’s Calendar ★ 

• ☆  TUESDAY — SALES MEETING
  • 9:15am, get here early to enter into the Early Bird Drawing!!  Great Speakers, New Information, don’t miss out on these great opportunities!
• ☆  THURSDAY — Coffee Times w/ Donna Williams
  • 10am-11am
• ☆  THURSDAY — Tech Training w/ John Bell
  • 11am – Noon
• ☆ FRIDAY — Focus Group at Blessings Bakery
  • 10am – 11am
    

Birthdays this week!

• Tom Thomas – June 8
• Pam Gillihan – June 8
• Diana Nave  – June 9

Happy #RHRAnniversary!

Dan Rudd – 3 Years

Eric Deskins – 2 Years

Sabrina Rader – 8 Years

Linda Moore – 8 Years

The New 3-Day Rule and Paperwork Changes! This is very important that ALL Rector Hayden agents attend this and research it. If you can attend this Lunch & Learn, PLEASE RSVP to Sarah Hogan as soon as possible so they can plan how much food to order.

Sarah Hogan, Mortgage Associate
sarahhogan@homeserviceslending.com
859-317-4705